Local Together Alliance Social Profiles

When organising as a local Together Alliance, you may want to establish social media channels to amplify your Alliances’ activities.

Remember – these channels will represent Together as an alliance, and shouldn’t reflect the work or views of one individual or group.

Below are some social media guidelines to help you make your online activity as impactful as possible.

Think about your capacity Think carefully about your capacity to manage any channels you set up. It’s better to have 1 good channel than 6 that you can’t stay on top of.

Name your channel clearly Name your Together Alliance channel clearly, including the area your Alliance represents. When you register your Alliance, the Together Alliance National Team will send you social media branding and assets which you can use to brand your profile.

Stay on target All promoted activities should be in line with the aims of Together – make sure you follow the national Together accounts and those of alliance partners, nationally and locally. These will provide plenty of ideas for content, as well as messages that can be reshared through local accounts.

Agree a process Agree a process for approving messaging that goes out through local alliance accounts – this might be scheduling posts in advance and signing these off via an officer group, or having multiple admins from different alliance partners, who have a clear shared understanding of the core message.

Multiple-admins Make sure that the admins of all social channels (including Whatsapp) reflect the breadth of your local Alliance membership.

Moderation Make sure that discussion in all groups and on your posts is monitored and kept appropriate and focused on the aims of the Together alliance. These groups will often be the first impression a new activist gets of the local alliance, so the messaging needs to encourage them into activity and welcome their ideas.

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Messaging guidelines

When posting public messages on social media, local Together Alliances will be representing a broad spectrum of organisations, trade unions, faith groups and campaigners. Message discipline will be vital in ensuring Alliances stay focussed on our aim of coming together against the far-right, and do not simply replicate work that is already being done by local activists.

To ensure focus, and reflect the views of all groups within the wider Together Alliance nationally, local Together Alliances should:

Keep focussed - use the platform to amplify Together’s work of building unity against the far right

Maintain a positive and optimistic tone – everything we do is about bringing people together

Avoid any name calling

Not use discriminatory language or imagery of any kind, nor repost/amplify statements made by other organisations that do so

Remember – individual organisations and groups within your local Alliance may use their online platforms differently, which they are entitled to do. As your Together Alliance channels will represent a broad collective of organisations it is important to maintain our focus and avoid creating tension that could undermine the Alliance’s unity.